When is the Best Time to Post on Instagram?

When you post, you naturally want as many people as possible to see it. This depends on several factors, such as the topic and the quality of your post. However, the time at which you post is perhaps even more important! But what then is the ideal time, and how can you determine this? In this blog, we'll take a closer look at the best time to post on Instagram and how you can use this to maximize your reach and engagement.

Why is Timing So Important
You are probably aware of the algorithm that Instagram works with. The algorithm shows content to users based on relevance. This means that if you post when your followers are most active, your post is more likely to appear higher in their feed. As a result, not only do more people see your post, but you are also more likely to get likes, comments and shares. So knowing the best time to post on Instagram can undoubtedly help your profile grow. 

Factors Influencing the Best Time to Post
The best time to post your post depends on several factors. For example, ask yourself the following things:

• Time zone of your audience: Do you have an international audience? Then take into account the different time zones your followers are in. Make sure you don't post when it's the middle of the night for much of your audience. 
• Niche: For some niches, specific times may work best. For example, if you're a food blogger, posts about breakfast dishes will probably perform better in the morning hours, while a fitness coach may have more success with posts that appear just before or after work hours, when people are exercising. 
• Objectives: The timing of your post may also depend on what you want to achieve. Do you want mainly likes and comments? Then it's best to post when your followers are active and have time to scroll. Are you trying to generate website clicks? Then it's helpful to post at times when people have time to actually click through, such as during lunch breaks or in the evening. 

What Time of Day Works Best?
Due to various factors, there is no universal answer to the best time to post. However, there are general guidelines you can keep in mind:

• Mornings: Many users check Instagram right after waking up, around 7:00-9:00 am.
• Afternoons: Between 12:00-14:00, during the lunch hour, there is often a peak in activity.
• Evenings: After work hours, between 6:00-21:00 p.m., is a popular time to scroll through Instagram.

How to Find the Best Time for Your Account
In addition to these general guidelines, it's important to develop a unique approach that works specifically for your account and audience. Use Instagram Insights to discover at what times your followers are most active. Also analyze the performance of your current posts: what times of day have brought you the most likes, comments and interaction? Experiment with different times of day and keep track of what works best for a few weeks. 

Conclusion: What is the Best Time to Post on Instagram?
So the best time to post on Instagram is not the same for everyone. It depends on your audience, your content and your goals. Start with general guidelines, use tools like Instagram Insights and experiment to see what works best for your account.

Need help planning your content or analyzing your stats? Get in touch, and we'll be happy to help you with a unique strategy for your account!