Recycling content: the secret when you're short on inspiration

Anyone who regularly shares content on LinkedIn knows the feeling: you need to post something, but your head is empty. No new insights, no flashy ideas, and your last blog is from weeks ago.

What then?

Recycle your content. Yes, really.

We often think that content must always be new to be valuable. But that's not true. Most of your followers only see your posts once (if they even poke through the algorithm at all). What seems like "old news" to you may be just the right trigger for someone else today.

Here are 4 ways to repurpose your old content:

• Take an old post and give it a new angle: Did you once have a post about "working effectively remotely"? Now break that up into a series of short tips or tell what's changed since you wrote that.
• Change the format: From blog to carousel. From quote to video. From video to checklist. You don't have to invent something new - just package it differently.
• Use your own responses: Check the responses under your previous posts. What did people ask? What were they going on about? That's gold for new inserts.
• Repeat what worked: Check your best-scoring posts from 3-6 months ago. Post them again, slightly modified. The algorithm has changed. So has your audience.

💡 Recycling is not laziness - it is being smart about what you have already built.

So: are you running out of LinkedIn content today? Scroll back through your own feed, your blog archive, your notes or even your outbox. Chances are you have gold on your hands. You just need to mine it again.

Need help increasing followers and engagement on your Instagram profile? Then feel free to contact us.