You put a lot of time into a good social media post, but the reach sometimes lags. One way to improve this is by smartly choosing when to post. In fact, recent research shows that timing has a lot of influence.
LinkedIn
LinkedIn continues to grow, especially in the Netherlands. The platform is ideal for showcasing your expertise and keeping in touch with your network. The best times to post are largely during business hours, especially Tuesday through Thursday. Sunday appears to be the least effective day.
Instagram
Instagram - along with TikTok - offers many opportunities to reach your target audience directly. Responding to popular posts helps increase your visibility, but your own posting times also make a difference. The best days are Monday through Thursday, and the best times range between 9 a.m. and 4 p.m.. Saturday works the least well.
What works for one person may not necessarily apply to your brand or industry. Use the times listed as a starting point, but above all, see what works best for you. Keep tracking your results, adjust where necessary and dare to experiment. Creativity remains important.
Still finding it difficult to get more reach with your Instagram profile? Then feel free to contact us for more information!