Instagram Reels will still remain one of the best ways to get reach and go viral faster in 2025. But with so many new trends and features, it can be hard to keep up. Not to mention the algorithm which is constantly changing... Fortunately, you don't have to dig yourself - we've listed the most important Reels trends of the moment for you, including practical tips to get started right away!
1. The 'AI Voiceover' Trend
You've probably come across them while scrolling: Reels with AI-generated voiceovers. Nowadays, AI is not only used to write content or answer a burning question - now it is also possible to give your videos a voiceover. For example, you can use this to add funny or sarcastic comments. This way, you no longer have to stand in front of the microphone yourself!
How to use it
Instagram itself now has a handy built-in feature where you can add a voiceover. To do so, use the following steps:
Behind-the-Scenes in Speed-Mode
Behind-the-scenes content still remains popular. People are always curious about what's going on behind the scenes, but it has to remain quick and engaging. After all, Instagram still remains a platform where most have a short attention span. That is why there is now a new trend where BTW videos are shown in sped-up mode, often combined with energetic music.
How to use it
Film yourself while you are working, making a product or creating content and speed up the image x2 or x3. You can also use multiple short clips to keep it interesting to watch. Add a catchy music and voila!
Extra tip:
Use your caption to give a brief summary of what is happening, so your followers can also immediately understand why your video is interesting.
3. Micro-Vlogs
This trend is an extension of the previous one: micro-vlogs! The idea? You take your followers through your daily life in a short amount of time, but in a quickly edited Reel. Such a micro-vlog is different from the vlogs you see on YouTube - on Instagram, a video of between 15 and 30 seconds is enough.
How to use it
Film short snippets of your day such as your morning routine, your favorite coffee spot or a part of your work day. Include a quick voiceover briefly telling what you're doing (and as you read earlier, you can do this with an AI voice too!)
Extra tip:
You always want to "pull in" your followers in the first 3 seconds. Therefore, always start your micro-vlog with a strong 'hook' such as "This is why I always start my day with an ice bath!" or "This is what a morning in my life looks like as a content creator."
4. Trending Transition Effects
Transitions are not new, but it is getting easier to get more creative with visual effects. What is currently trending are "smooth transitions" where objects or faces transition smoothly from one scene to another. Tools like CapCut or even Instagram's own editing options are handy to use for this purpose.
How to use it
Experiment with creative transitions that fit your brand. Here are a few popular techniques you can use for inspiration:
Hand Swipe Transition
In this transition, you move your hand across the camera to end the first scene and start the next scene as soon as your hand moves away again.
Jump Cut Transition
With this technique, you switch environments within a second while staying in the exact same position.
5. Interactive Reels
Make your Reel even more dynamic by adding polls, quizzes or questions. This will make your Reels more interesting to your audience and give you a better chance of the algorithm showing your Reel to even more people. In addition, by adding a poll or quiz you are more likely to have people watch your Reel all the way through to answer.
Try this:
And Now You!
Now that you know exactly what the latest Instagram Reels trends are, it's time to get active with them yourself! Pick one or more trends that appeal to you and fit your brand and start experimenting. Maybe your Reels won't immediately look how you had in mind, but the more you practice, the more professional they will become!
Is creating Reels not your strong point? Let us take this off your hands! Contact us and we will be happy to get started with an effective Reels strategy.