With 2025 just beginning, now is the perfect time to look ahead to the social media trends that will prevail this year! Especially with dynamic platforms like Instagram, new updates are constantly being made. In doing so, it is crucial for your profile to keep up with these changes.
So, to get you all set for the new year, we're sharing the 10 biggest social media trends for 2025. Let's dive in!
1. More Focus on Authentic Content
Filters, perfect content and posed pictures? We've had those days. In 2025, it's all about authenticity and your unique story. Followers no longer want to see a perfect show of how great your life is. Instead, what will score is raw, unfiltered videos and spontaneous posts.
How do you apply this?
Share behind-the-scenes content or authentic moments to make a real connection with your audience. By using storytelling, you show your authenticity and encourage interaction among your followers.
2. Create Inspiring Reels
Reels have been wildly popular on social media platforms for some time, and these short videos will continue to dominate for 2025. They are incredibly valuable for getting reach quickly. This is because the algorithm prioritizes reels, giving your content a better chance of going viral and reaching new followers.
How to apply this
Create reels that are informative, inspiring and fun. With high-quality videos and trending audio, you'll attract the attention of new followers. While doing so, always make sure you create content with a clear purpose. After all, a good call-to-action (CTA) ensures more customers in your funnel!
3. Use Trending Audio
One of the most important social media trends for 2025 is the strategic use of trending audio. Where music already played a major role in reels and videos, it is now becoming indispensable for individual posts and stories as well. By adding trending songs to your posts, you can ensure that they will be discovered faster and make your profile more appealing.
How do you apply this?
Think carefully about the feeling you want to convey. Do you want to get your followers excited, nostalgic or just inspired? Also, make sure the music matches your target audience and the message of your post. Then search the trending audio section of your platform to pick a song that perfectly matches your post.
4. Personalization Becomes the Standard
With an endless stream of content, it's becoming increasingly important for social media users to feel truly addressed. Algorithms are getting smarter, allowing platforms to increasingly understand what users want to see. And that means the bar has been raised higher than ever.
How do you apply this?
Use data and insights to create content that really connects with the interests of your target audience. When replying to posts and comments, it is also very valuable to provide a personalized response. This way you make your followers feel special and they will be more likely to remain loyal to your brand.
5. Smart DM Marketing
Speaking of messages, Direct Messages are increasingly being used as a marketing tool. By engaging the conversation in an authentic and personal way, you create a deeper connection with your followers.
How do you apply this?
Send personal DMs to new followers. Think about offering exclusive deals or a short message to ask how they are doing. Be careful not to use an aggressive sales pitch strategy; this can actually put people off. By approaching your followers as unique individuals rather than numbers, you are more likely to convert them into loyal customers.
6.Build a Community
Another important social media trend for 2025, is building a community. It's less and less about how many followers you have, but about the quality of your connections. In fact, by building a community with your followers, you create the most loyal and engaged customers!
How do you apply this?
Leverage the community elements of your platform such as Instagram Broadcast Channel, Facebook groups or Slack channels. Within this community, you can then share exclusive content, early access to your products, or valuable discussions.
7. Sell Through Your Posts
Platforms like Instagram are increasingly being used to sell products. You can easily inspire your audience with high-quality photos of your products that will make them more likely to purchase something. In addition, you can make the buying process even easier by sending your audience directly to your website.
How do you apply this?
First of all, make sure you have attractive and inspiring photos of your products. Don't forget to include a catchy product description in your caption. Then tag the products so your followers are led directly to the sales page. By posting these types of posts regularly, you increase your chances of conversion.
8. Go Live
Creating live videos is a great way to connect more with your followers. You can use this feature to engage in interesting discussions with your audience, conduct interviews or virtual events and workshops. And with Instagram's new feature, you can now go live with up to three other participants. Therefore, this is an important social media trend for 2025 that can definitely bring you more engagement.
How do you apply this?
Schedule regular live sessions in which you answer frequently asked questions from your followers, share fun insights or give a behind-the-scenes look. Be sure to actively engage your followers during the sessions so you create a real connection with them. You can also use polls and question stickers during the live session to encourage even more interaction.
9. Use Instagram Threads
Threads is a new feature of Instagram - you can compare it somewhat to Twitter. It provides a platform where you can post short messages or thoughts for your followers. Whereas Instagram focuses on visual content, Threads is more about text and interaction. This makes it a valuable tool for building conversation and engaging your audience directly.
How do you apply this?
Use Threads to post current updates, opinions or thoughts. You can also use the platform to react in real-time to trends or events. And even though Threads are more about textual content, also don't forget to combine the text with beautiful visuals to appeal to your target audience.
10. Collaborate With Micro-influencers
The days of world-famous influencers are over. In fact, as of 2025, micro-influencers are becoming increasingly influential. They may have a smaller audience than the big influencers, but their audience is much more engaged. As a result, they also have a higher interaction rate.
How do you apply this?
Work with micro-influencers who appeal to your specific target audience. Choose influencers who share the same values as you and let them promote your brand in a personal way. This could include product reviews, shoutouts or collaborations for campaigns.
Ready for 2025?
So all in all, 2025 is a big year for social media! Whether you have a small business or run a larger brand, now is the perfect time to start experimenting with these social media trends for 2025. Most importantly? Use these trends as guidelines for your strategy for this year, but make sure your unique voice always prevails.
Is keeping up with these trends becoming too much? No worries, we are ready to help you pop in 2025! Get in touch with us and we'll be happy to think along with an appropriate strategy.