The Instagram algorithm: a term that has caused quite a bit of frustration for many by now. It is a mystery that occupies users, with all sorts of conspiracy theories about how it works and why some posts go viral and others do not.
But what's the real deal? Is the algorithm really out to make our lives miserable? Time to unravel the mysteries and debunk the most commonly heard Instagram algorithm myths!
Myth 1: The algorithm is hiding my posts
Let's start with one of the most persistent and common myths. Many people believe that the algorithm deliberately hides their posts from followers, especially when they notice that their posts get fewer likes or comments than before.
The truth:
The algorithm doesn't hide your posts, but it prioritizes content based on relevance. This means that your posts are shown primarily to followers who have interacted with you before. If you're seeing less engagement, it usually means your content is less in line with what your followers want to see at that moment.
The solution:
Make sure your content matches what your audience wants to see. Use Instagram Insights to discover which posts perform well and try to create this type of content more often. In addition, you can use interactive tools such as question stickers and polls to increase engagement.
Myth 2: The algorithm punishes you if you don't post daily
Many people think you have to post at least once a day to stay visible. Do you skip a day or take a break? Then, according to this Instagram algorithm myth, your account would become invisible in your followers' feeds. But is this really true?
The Truth:
The algorithm doesn't penalize you if you post less often. What does matter, however, is being consistent! This doesn't mean that you have to follow a tight, daily schedule, but that you find a set rhythm that works for you and your followers. It doesn't matter whether you post daily, weekly or twice a month.
The solution:
Choose a realistic content schedule that fits your life and your target audience. In doing so, it's better to share less frequent but valuable and engaging posts than to post something every day that doesn't appeal. That way you stay relevant without feeling like you have to be online all the time.
Myth 3: Only new accounts get priority in the algorithm
You've probably heard that Instagram would boost new accounts so they can gain followers faster. According to this Instagram algorithm myth, older accounts would therefore have less reach simply because they have been around longer.
The truth:
Fortunately, this myth is not true! The algorithm does not distinguish between new and old accounts. What you do sometimes see is that new accounts experience a spike in the beginning because they are more active in the beginning. However, this has nothing to do with the age of the account, but with relevance and interaction. So you don't have to create a new account in hopes of becoming more visible 😉
The solution:
Focus on building a strong relationship with your current followers. Take advantage of the interactive features Instagram offers, such as polls, question stickers and quizzes in your stories. This encourages your followers to respond, increasing your engagement.
Myth 4: Switching to a business account lowers your reach
A common fear is that switching to a business account limits your visibility so you are forced to buy ads. Because of this, some people choose to keep their personal account for their business.
The Truth:
The algorithm makes no distinction between personal and business accounts. In fact, a business account actually offers additional benefits, such as statistics and promotion tools, that allow you to refine your strategy and gain more insight into your audience.
The solution:
Make smart use of the insights you have with a business account. Regularly analyze which posts are performing well and find out what your followers are really interested in. Then use that information to create more targeted and valuable content.
Myth 5: The algorithm is constantly changing, so you can't keep up
What perhaps frustrates people most about the algorithm is the idea that Instagram is constantly adjusting the algorithm. What worked last week may be useless today. This makes it seem impossible to develop a successful long-term strategy.
The Truth:
This myth is partly true: Instagram does indeed make regular updates. But before you panic, the basic principles of the algorithm remain the same. Engagement and relevance is paramount!
The solution:
Stay consistent in interacting with your followers. Respond to comments, ask questions in your captions and like or respond to posts from your followers. Updates will always be there, but that shouldn't be a problem for you if you focus on consistency and interaction!
Navigating the algorithm
It may seem complicated, but above all, don't let these Instagram algorithm myths fool you! By being authentic, consistent and social you will see that you will naturally gain more reach.
Is the Instagram algorithm still keeping you dizzy after this blog? No problem, we're happy to help you navigate the maze of the algorithm. Schedule a free introductory call, and together we'll see how we can grow your account!