1. Choose a Simple, Recognisable Username
The best username is simple, so your audience can remember it easily. Avoid long strings of numbers, complicated symbols or words that are hard to spell. The simpler your username, the easier it is for people to find you and remember your name. Also think of something that immediately evokes who you are or what you do.
Example: run a jewellery shop? Choose something like @GoldenGemsDesigns instead of @J3welrY_St0r3. The first is simple, personal and attractive.
2. Use Your Own Name or Business Name
An important tip: use your own name or that of your business. A professional appearance starts with recognisability, and this way you are instantly visible in search results.
Pro tip: if your name is already taken, add a relevant word. For example @JohnSmithPhotography or @HealthyByLaura. That way you stay true to your brand identity while your username remains unique.
3. Be Creative With Niche-Specific Words
Add words to your username that highlight your niche or passion. This shows straight away what your profile is about. Are you a foodie? Use words like “Bites”, “Eats” or “Kitchen”. In fashion? Think “Style”, “Closet” or “Wardrobe”.
Example: @EcoChicLiving is perfect for a sustainable interior account.
4. Add a Location
For local businesses and influencers in particular, adding a location to your username is a smart way to attract a local audience. It is also useful if you offer products or services in a specific region.
Example: @YogaAmsterdam or @BakeryRotterdam makes it immediately clear where you operate.
5. Go for a Unique Name
With millions of users on Instagram, it is important to pick a username that really stands out. A unique name helps you get noticed and prevents your profile from being confused with others. Experiment with creative combinations, puns or language that fits your brand.
Example: suppose you run a plant shop. Instead of a standard name like @PlantStore123, choose something unique like @UrbanJungleRoots or @LeafLoversClub. That gives you a striking, creative name that sticks with your audience.
Extra Tip: Use Tools for Inspiration
Out of ideas? Handy tools such as Namechk and the Instagram Name Generator can help you come up with a creative and unique username. These tools also show which names are available on different platforms, so you can stay consistent everywhere.
Test Your Username
With these tips your profile will stand out right away. Already have a name in mind? Try it out and see how it feels. Your Instagram username is not set in stone: you can change it (within reason) later.
Give Your New Username an Audience
A great username is only the start. PowerGram brings real, active people from your niche to your profile every day, so your new name gets seen and followed. Read how the Instagram growth service works or try it free for 14 days.