Do you regularly post stories, reels or photos but the likes and comments keep coming? You're not the only one. Little interaction can be frustrating, especially since engagement is the key to success on Instagram. Fortunately, there are smart ways to increase your engagement without spending hours scrolling or posting. In this blog, we share helpful tips that you can start using right away to get more engagement on Instagram!
1. Know your target audience
Before you get started, it's important to know the target audience you want to attract. Who are they, what do they find interesting and what are they looking for? If you know what appeals to your target audience, you can create targeted content that captivates them. With the right tone of voice and relevant topics, you are more likely to attract their attention and also invite them to comment, like and share. The better you know your audience, the more engagement you will have.
2. Be consistent
Post regularly to stay relevant with your target audience. That doesn't mean you have to post every day, but pick a rhythm that suits you and stick to it. Consistency ensures that your followers know when to expect new content from you and increases the likelihood that they will stay engaged.
3. Use interactive tools
Instagram offers all kinds of useful tools to engage your followers with your content. You can use these tools mainly with your stories. Add polls, question stickers and quizzes and invite them to actively respond. The more interaction you get on these, the more the algorithm will provide higher visibility for your profile!
4. Choose the right time
Timing is an important part if you want more engagement on Instagram. Post your content at times when your followers are active. This varies by account, but generally early mornings, lunchtimes and evenings are popular. Check your Instagram Insights to see when your followers are online the most.
5. Use smart call-to-actions
Sometimes the answer is very simple: want more comments on your post? Then ask for them! Ask questions in your captions or end your post with a call-to-action (CTA). Consider questions like "Which option do you choose?" or "What is your favorite destination? What also works well is encouraging your followers to tag someone with a phrase like "Tag your best friend who you want to do this with! By actively engaging your audience, you make it easier and more fun for them to respond.
6. Be social
Instagram is all about interaction. If you want more engagement, it's important to actively participate in the conversation yourself. Respond to the comments under your posts, give likes to your followers and engage in the conversation via DM. The more social you are, the more engagement you will get in return. After all, social media works both ways!
Getting started!
Getting more engagement on Instagram doesn't have to be complicated. By knowing exactly who your target audience is, adding interactive features to your content and starting the conversation with your followers, you will see the responses slowly start pouring in!
Want more advice or help with your Instagram strategy? Get in touch with us, and we'd love to think with you to increase your engagement!