Why your brand should consider getting active on Threads now
Meta’s new social media platform Threads continues to grow and now boasts 320 million monthly active users. While X (formerly Twitter) struggles with declining popularity and Bluesky appeals to a niche audience, Threads offers a fresh alternative that focuses on conversations, community building and authenticity.
What sets Threads apart is its strong connection to Instagram, its organic reach and its focus on content interaction. Brands can be visible here in a natural way, without being directly dependent on ads or algorithms. For companies with an existing Instagram following, the transition is also easy.
If you’re a brand looking to get started on Threads, focus on a consistent tone of voice, offer unique content (like Q&As, behind-the-scenes, and polls), and encourage engagement with your followers. By getting started now, you’ll be setting yourself up for sustainable growth and preparing yourself for future advertising opportunities within the Meta ecosystem.
In short: Threads is more than hype-it’s an opportunity to profile your brand in a more human, substantive way in an increasingly crowded social media landscape.
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